* Fix Every Problem * Brainstorm Fresh Ideas *
* Clarify & Meet Goals * Get Implementation Help *

Immediate, massively-experienced, and personalized help for you and your biz, laser-focused on solving everything that's holding up profits, ruining your passion, or keeping you and your business from moving confidently to the next level of wealth and happiness.
Plus: Get a FREE private consultation with me (worth $2,500) just for joining.

There's Just ONE Mastermind Group Out There That Specializes In Solving The Specific Problems In Your Business...

John Carlton, here...

If you're finally ready to kick your business and career up a few levels (where the money is staggering and the lifestyle options will blow your mind)...

... then it's time to consider joining a good mastermind group.

As a member of a strong mastermind group, you'll learn...  from people who have been making the big bucks for years...

... proven ways to generate more leads and sales, and... just as important...

... proven way to save yourself from wasting months... maybe years... of time and money inventing and implementing marketing funnels and business plans that just will never work as well has you hope.

Learn Business From Business Owners

Mastermind groups are peer-to-peer education.  Successful small business owners sharing their winning and losing ideas with other small business owners.

This style of real-world, interactive training is ideal for...

... battle-tested veterans seeking fresh input.  (Every market niche in the world continues to change faster than ever before), and...

... anyone early in their entrepreneurial career, brimming with questions and challenges.

Escape "I Can Do It All Myself" Syndrome

Most entrepreneurs try to become successful all on their lonesome, barely tolerating any kind of help at all.

It's in our make-up, I guess. Bold independent rebels, all of us. Growling at the universe and daring Fate to mess with our plans.

However... over my 30+ years delivering marketing and advertising plans and copy... I know from deep experience that the SUCCESSFUL entrepreneurs in the game all enjoy massive amounts of outside help.

They gave up the "go it alone" thing the moment they saw how FAST profits can come once you seek expert input (and put it to use).

The Platinum Mastermind Group

I've earned a fortune (and a rockin' global reputation) as a professional copywriter, marketing consultant and -- most importantly for you -- a TEACHER of everything necessary to make your entrepreneurial efforts bring home the Big Bucks.

And over the last few years, I've buddied up with my biz partner Stan Dahl -- plus other co-hosts and special guests (more on them below) -- to host a truly unique mastermind group.

It's a small group (all members must pass a vetting process) dedicated to giving vast personalized attention to each member's specific problems and questions.

How Is This Mastermind Group Different?

There are many mastermind groups out there.  I've been the Special Guest Expert at many of them.  Invited to demonstrate my unique ability to quickly perform Marketing Makeover Brain Cleanses.

I find most of those groups to be heavy on theory...

... and painfully lacking when it comes time to deliver specific advice that members can put to use.

Look... casual networking with business owners and celebrities is great... but being introduced to someone does not make them a member of your posse. Knowing your name for a few minutes does not motivate successful business owners to share their best ideas or help you with your business.

These other mastermind groups left me hungry for a chance to dive deep into solving business problems...

… to create profitable, yet realistic and workable plans...

… instead of just shucking and jiving... tossing out a bunch of theory... without leaving anyone with specific steps to implement before the next meeting.

We Dedicate Time To You... At Every Meeting.

In my mastermind group...  at every meeting... every member gets a full session (usually an hour or longer) as the center of attention, with the entire group focused ONLY on your situation.

We bring every field-tested tactic, every secret piece of inside info, and every brilliant thought (from both inside and outside the box) to bear on one simple goal -> Fixing Whatever Is Holding You Back.

During your sessions, we'll deconstruct both the big and the naggingly-small problems now screwing with your goals (or sucking the life from your biz)...

... figure out all the options (both good and bad)...

... and make specific recommendations on what to do to SOLVE everything.

And solve it on your terms. In a way that fits your style, your cash and staffing situation, your position among the competitors in your niche...

... and especially your preference for either short or long-term solutions.

We show you:

  • How to fix the immediate problems causing you pain...
  • How to shore up the weak parts of your current biz plan so you're completely clear on what to do NEXT...
  • Where to find better resources, tech help, networking possibilities, and the best tactics known to the group, plus...
  • How to shake off the bad parts of being an entrepreneur, so you can get busy enjoying the fame, wealth and happiness you deserve.

It's a tall order, yes.

And it couldn't be done, meeting after meeting, if Stan, me, our co-hosts and invited guests... plus the awesome experience and input of your fellow members...

... were not bringing a combined 100+ years of front-line, hard-core experience to the table.

In this group you'll work with and learn from people who will:

  • Help you find your core business problems,
  • Bring every shred of personal experience and professional savvy to brainstorm better ideas, and
  • Come up with practical, solid, result-getting options.

Don't forget... you'll be interacting with everyone the entire time.  You'll be asking questions and taking notes on who and what to follow-up with, ensuring you're 100% clear on your next moves.

It's this hands-on approach... dedicated to finding real solutions that WORK in the real world... that you can put into action immediately upon getting back to your office... that sets this mastermind group far apart from the others.

It's mind-blowing how much you will accomplish when you know exactly what your NEXT STEP is going to be...

... because your new ideas are actually cemented inside of a PLAN.

The Miracle of The Mastermind Group

Your personal session will produce fresh opportunities you've been ignoring (or never knew existed) along with brilliant NEW strategies for moving your biz ahead by leaps and bounds.

But that's not the miracle...

The miracle is... and members tell us this time-after-time, year after year...

... that their HUGE ideas were sparked while listening and contributing to someone else's time in the spotlight.

We call this unexpected deluge of good ideas during other member's sessions the "Mastermind Miracle", because it's hard to understand just how fired up and full of energy and ideas you will be during... and AFTER each meeting.

You'll also be amazed how much fun it is... and how much you learn about your own business... when you are helping your fellow members during their sessions.

You're going to astonish yourself with the amount of sharing and insights you can contribute. (No one is ever forced to participate, of course... but it's such a friendly and casually-intense meeting, that everyone instantly feels welcome to chime in.)

You'll see that the group bonds quickly with newcomers, forming very tight friendships. You'll be very welcome here, and like the other members offering testimonials on this page, your life can easily be transformed into something awesome once you allow the mastermind miracle to work its magic.

Who The Heck Are John Carlton & Stan Dahl?

You probably wouldn't be on this website if you haven't heard of us before.  Maybe you've seen us speak at a marketing event?  Maybe a colleague or business partner recommended us?  Or may you know us from our Simple Writing System Coaching Program?

John Carlton Platinum Mastermind GrupMy own career has gone down two major paths:

Early on, I was one of a handful of hotshot "A-List" copywriters in direct response, with a global reputation based on massive results.

However, during my years partnering with Gary Halbert and going deep into the entrepreneurial world alongside other legends like Jay Abraham and Dan Kennedy, I became more of a one-stop "problem solver"...

... quickly fixing the sticking points and profit-murdering missteps that plague small biz owners...

... while also transforming their advertising into something awesome.

The decades I’ve spent deconstructing problems for clients and finding solutions that work like crazy... over and over again in almost every business niche you’ve ever heard of... has given me a unique experience-based view of how to help you get where you want to go.

Quickly... and often using resources you already have at your disposal.

Stan Dahl Platinum Mastermind GroupStan Dahl brings 25 years of marketing and business process analysis and improvement to the group. Before we joined forces, he specialized in bringing data-driven analytics and solutions to businesses big and small, located all over the world. (He was implementing “Big Data” solutions years before most business owners and CEOs had even heard of the concepts.)  These days he focuses helping our clients create and  implement realistic and efficient marketing strategies and funnels.

My Co-Host  and Contributors

Both Stan and I are hands-on hosts for every meeting.

Because we want to bring as much sales and marketing firepower to every single meeting, we've invited three of my long-time colleagues to join the Platinum Group as co-hosts and contributors.

They are among the most sought-after and highly respected copywriters and marketing consultants on the planet.

They attend most meetings and will be available to you between meetings via our private online chat group to give you critical feedback on your copy, to help you with your marketing strategy and also to collaborate with you in brainstorming ideas for new and existing products.

Our Co-Hosts are:

David Deutsch started his career writing ads for the prestigious Ogilvy & Mather on Madison Avenue. He's been a top "A-List" copywriter for decades, amassing multiple controls for some of the largest publishers and supplement marketers in the world, including Boardroom Inc., for whom he had a record-breaking 6 winning promotions in the mail at one time. David has been a valued guest expert at many of the seminars I’ve held over the years -- including some the infamous "Key West Copywriting Bootcamps" with Gary Halbert.

CC-David-GarfinkelDavid Garfinkel is co-founder of Fast Effective Copy,  author of the must-have “Copywriting Templates” course, and longtime mentor to leading advertising copywriters. Garf has been my go-to guy / right-hand-man at all of my Hot Seat Seminars and Copywriting Workshops.  He brings massive and varied marketing experience to the table.


Kevin Rogers is a former stand up comic... turned top freelance copywriter... who now hosts of a successful online community of marketers, entrepreneurs, and copywriters. He and I have co-hosted a podcast, "Psych Insights for Modern Marketers", for over 2 years. He’s one of few people I’ve ever hired to write for my own products and consult on my personal marketing efforts.

Lori Haller is an extremely in-demand graphic designer. She's been the go-to creative force behind dozens of sales generating and control-beating websites, direct mail pieces, space ads, and other online promotions. Her list of happy clients include massive publishers and marketers like Boardroom, Weiss, Soundview Publishing, StreetAuthority, Healthy Directions, Uniscience Group, Phillips Publishing, Nutri-Health, KCI Communications, Agora.

Special Guests – Marketing Royalty and Legends

PLUS... I invite one or more of my heavy-hitter colleagues to sit in as a guest expert at every meeting.

They don't pitch anything or come with any agenda other than to share what they know about marketing and running growing businesses with you and the other members.

Previous special guests include:

CC-Jay-AbrahamJay Abraham, prolific author, one of my early mentors (I met my other significant mentor, Gary Halbert, at Jay’s house, in fact), and one of the more revered marketing geniuses in the business.  Jay was one of the first consultants to perform the “hot seat” style problem solving techniques we use in this mastermind group.

CC-Joe-PolishJoe Polish is founder of both the beloved I Love Marketing podcasts, and the amazing Genius Network, where I’ve been a frequent guest expert myself. Joe has worked closely with some of the best marketing minds around for decades.

CC-Dean-JacksonDean Jackson, renown real estate coach, co-host of the "I Love Marketing" podcast, and all around marketing brainiac.  Having winning products and services in multiple markets, Dean may be the ultimate lifestyle entrepreneur.

CC-Joe-SugarmanThe legendary Joe Sugarman. Once called the “Mail Order Maverick” by The New York Times, Joe's marketing first include introducing the cordless phone and the digital watch to the public, using toll-free numbers to take credit card orders over the phone, and revolutionizing infomercials with his BlueBlocker sunglasses ads.

CC-Jon-BensonJon Benson is one of the most referred-to working “A List” copywriters in the biz, the “god father” of the video sales letter, and inventor of the brilliant 3XVSL ad-producing program.

CC-Rich-SchefrenRich Schefren, founder and CEO of Strategic Profits and one of the major movers-and-shakers behind the growth of Internet marketing over the last decade.

CC-Lorrie-Morgan-FerreroLorrie Morgan-Ferrero  is the creator of the She Factor Marketing System and frequent coach in our Simple Writing System copywriting course.  She's written winning copy for Shawn Phillips, John Childers, CIGNA Healthcare, Mark Victor Hansen, and Alexandria Brown.

bigjason-hendersonBig Jason Henderson is an Email Marketing Juggernaut.  He's been generating breakthrough email response results, in all kinds of markets, for over 18 years.

CC-Brian-KurtzBrian Kurtz ran one of the most respected and mimicked direct mail companies in the world, Boardroom Inc., for 20 years.  He successfully ushered their biz onto the Web, while remaining a guiding force in direct mail. He knows more about direct mail and marketing to lists than almost anyone in the game.

CC-Susan-BrattonSusan Bratton (digital marketing royalty and host of DishyMix) and her husband Tim Bratton (inventor of Rhapsody, the first legal on-demand streaming music service that sold to Real Network for $25 mil) offered brilliant insight to the group.

CC-Chris-HaddadChris Haddad, who walked away from a 6-figure a year copywriting career to launch his own business. 4 years, an appearance on the Rachael Ray Show, and 10s of millions of dollars in sales later… Chris shared his experience with the group on creating and marketing a series of multi-million dollar information products.

Dave Lakhani, author of “Persuasion - The Art of Getting What You Want” and “How To Sell When Nobody's Buying”. Dave is President of Bold Approach, Inc., twice nominated as one of Fast Company magazine's Fast 50 Companies.

The Details

You can join any time if we have an open slot. (We'll let you know if we're accepting new members or if there's a waiting list once you apply.)

Membership is for a year.  You can start with any meeting, so there's no reason to put this off until next year.

The group meets four times a year.  Most members to make it to four meetings in a row once they start.  (And most members also stay with the group for several years... for the simple reason that membership proves to be a very profitable investment.)

If you can't make 1 or 2 meetings in the next 12 months, don't worry.  We will automatically extend your membership for 1 or 2 additional meetings.  So while we call it a year, it is more accurate to say your membership gets you into 4 meetings over 18 months (6 scheduled meetings).

The cost for your membership is $15,000 for the year.  (We do offer a payment plan which makes membership manageable for any entrepreneur's cash-flow.)

Extra Bonus If You Decide To Join Us Today

As soon as we've setup your membership and told you all you need to know about our next meeting...

My assistant will schedule a full 1-hour phone call consulting session for you with myself and Stan Dahl.

These consulting calls go for $2,500 if you're not a member.

We take on only 1-2 new consulting clients a month... but as a new Platinum Group Member, your consulting call cuts to the front of the line.

This call will give you an introduction to our problem solving methods, ...

... leave you with up to 3 specific things you can start working on before your first meeting, and...

... make sure you're ready to hit the ground running at your first mastermind meeting.

This is a screaming bonus. (And we're not sure for how long we'll offer this bonus "Kick Start" consulting session to new members.)

One More Membership Benefit

We'll also set you up in our private Platinum Group Online Chat Group.

This group makes it easy to connect with members, the David's, Stan, or myself between meetings.

This way you'll never have to wait until the next face-to-face meeting to double-check your progress, get copy reviewed, or float new ideas.

Are You Ready To Join Us?
Here's How...

If you think being sequestered in a nice large room a few days a year with the likes of me and a small group of other highly-experienced entrepreneurs...

... all dedicated to watching your back and sharing every shred of info, insight, advice and experience we have with you...

... then you need to find out if this is the group you should be in.

There Is No Risk And No Cost to Find Out If This Group Is For You...

The process is easy...

Step #1: Fill out the questionnaire below right now, while all of this is on your mind.

It would be a shame to miss out on joining this group because you got distracted and put it off. We do keep the group small -- that's the only way we can give so much time to each member at every meeting.

And don't worry...  we keep all your info completely confidential (as we do in the meetings, too).

Step #2: When you're done filling out the questionnaire, hit the Submit Button.

Stan will personally review it. We'll decide quickly if you're a good fit for the group and if we believe the Platinum Mastermind Group will be a profitable investment for you.

Step #3: If we think you and the mastermind group are a good fit, we'll email you to schedule a time, and you'll get on the phone with either Stan or I in the next few days.

This first call is all about helping you decide if this group is a good fit for all of us.

It's not a sales call. It is a 2-way interview to make sure we agree this is a good match.

We'll answer all your questions and share the details on upcoming meetings (like the dates and cities).

This can be a short call. However, we'll stay on until you're satisfied you're ready to sign up, or move on. There is no obligation on your part until you have decided to become a paying member.

IMPORTANT: The second call is where we get to work on your business. That one happens soon after you sign up.

If you're still not sure my Platinum Mastermind Group is for you...

If you still doubt that small business owners just like you have found their path to greater business success paved by this mastermind group...

Please take a moment to check out some of the testimonials on this page.

They all come from people just like you...

People who believed in themselves and their business...

And who then made a commitment to ensure their success...

By joining the Platinum Mastermind Group.

Again: There is no commitment and no obligation at this point. We're simply starting the process to see if you and we are a good fit.

I look forward to working with you...

You just need to set the process in motion by filling out this questionnaire:

This is the number we'll use to reach you for your Q&A call before you commit to joining.
What's generally a good time for us to call you? Please include your timezone. We're open to calling day or night, weekdays or weekends. Easier for us if we know when you're likely going to be able to take our call.
If you have a few, please list your primary businesses. If you run out of room here, you can add more details below.
If you have more than one biz, please give us the approximate gross revenue of all of them. If you're still holding down a job while you build up your business, please do not include any salary you were paid. We need to know where you stand as an entrepreneur right now.
Use this space to give us a some background on you and your business.
Also, let us know why you're a good candidate for this mastermind group.
What should we know about you and your business that will make it an obvious call for us to invite you to join this mastermind group.
In just a few sentences, please tell us what you want to get out of this group.
What are your business and personal objectives for the next 12+ months?
How do you see this group helping you reach them?
OPTIONAL: Is there someone who can vouch for you? Maybe someone we might know? (It's fine if you don't have anyone, but this would obviously help us learn more about you quickly and confirm your background.)
Just to make sure we're all on the same page, please answer 'Yes' or 'No' to the following:
You'll be able to make at least 3 of the 4 meetings a year. (Our plan is to hold at least 2 of the next 4 meetings in San Francisco. At least one meeting a year will probably be in a different city.  In the past few years we've been to New York, Las Vegas, and Los Angeles.)
You'll come to the meetings ready to share with everyone something you've accomplished or learned in the previous few months.
You'll be willing to set goals at each meeting and work toward those goals.
Most important, you're going to take responsibility for your own success. We can provide you with an unlimited amount of information and resources. But we can't make biz success happen for you. In the end, that's going to be up to you.
Do you understand that the cost of membership is $15,000 a year? (We offer a payment plan that allows you to spread payments over several months. Details will be provided if you are accepted into the group.)
Your membership will automatically be extended by 2 meetings if you are unable to attend 4 meetings in a year. If you are unable to attend 4 meetings within 18 months / 6 scheduled meetings, you may apply to rejoin the group, but you will not be given a further grace period.
Membership includes a year of access to a private Google Group, where you can connect with and send questions to John, Stan, and your fellow members between meetings.
Can you give us your word that this level of investment isn't going to cause you undue mental or financial stress?
What other questions do you have for us? If you let us know now, we'll be sure to have answers for you when we call.
And that's all for now...

Just press the Submit button and you're done.
Expect an email from us within a few days. We're highly motivated to add a few qualified members to this group and continue planning the next meeting.

Talk soon,

John Carlton

P.S. - Still on the fence? Click on the video below to hear from group members & Joe Polish, one of our special guests.