* Fix Every Marketing Problem * Brainstorm Fresh Ideas *
* Clarify & Meet Goals * Get Implementation Help *
Immediate, massively-experienced, and personalized help for you and your biz, laser-focused on solving everything that's holding up profits, ruining your passion, or keeping you and your business from moving confidently to the next level of wealth and happiness.
If you're finally ready to kick your business and career up a few levels (where the money is staggering and the lifestyle options will blow your mind)...
... then it's finally time to surround yourself with other experienced and successful marketers and small business owners.
Join us in Las Vegas, NV for 2 days of brainstorming and masterminding...
And Come Home With An “Action Plan” you can put to use immediately.
We've earned a fortune (and a rockin' global reputation) as professional copywriters and marketing consultants…
… and -- most importantly for you -- TEACHERS of everything necessary to make your entrepreneurial efforts bring home the Big Bucks.
We've been hosting similar meetings for over ten years now…
… and know how to ensure each attendee gets maximum value from their time and investment.
We've both attended many mastermind and brainstorming meetings over the years.
Most of those meetings are heavy on theory...
... and painfully lacking when it comes time to deliver specific advice that attendees can put to use.
Those meetings leave us hungry for a chance to dive deep into solving business problems...
… to create profitable, yet realistic and workable plans...
… instead of just shucking and jiving... tossing out a bunch of theory... without leaving anyone with specific steps to implement before the next meeting.
This meeting will be different because:
1.) You will you come away with a new marketing plan...
... and …
2.) You'll also have a chance to learn how top marketers lure more readers in (and convert them) by making their web pages and ads gorgeous, easy-to-sink into, and sizzling with maximum impact.
This means you'll have a new and improved marketing strategy... AND a valuable resource to help bring it to life.
At all of our meetings... every attendee gets a full session as the center of attention, with the entire group focused ONLY on your situation.
We bring every field-tested tactic, every secret piece of inside info, and every brilliant thought (from both inside and outside the box) to bear on one simple goal -> Fixing Whatever Is Holding You Back.
We show you:
It's this hands-on approach... dedicated to finding real solutions that WORK in the real world... that you can put into action immediately upon getting back to your office... that sets our mastermind & brainstorming meetings far apart from the others.
It's mind-blowing how much you will accomplish when you know exactly what your NEXT STEP is going to be...
... because your new ideas are actually cemented inside of a PLAN.
January 26-27, 2018
At the last meeting (in November), we concentrated on video – hosting the event at Richard Miller’s brand new studio in Phoenix… and actually shooting video for attendees to use in their marketing (after their Hot Seat).
This time, we’re concentrating on the NEXT most overlooked step in kicking your marketing up a notch – design.
It’s critical, if you want to play with the Big Dogs. And we’ve got just the guest expert to give you INSTANT design mojo (if you want it).
Here’s what’s up:
As A-List copywriter David Deutsch likes to say: “Copy is still king in marketing…
… but today design is queen.”
And he’s right. The days of slamming up a home-made website or being careless about how your ads and direct mail look are gone.
You ARE being judged by how you look now. Because prospects out there are more paranoid and suspicious of being conned, scammed and mistreated than ever before.
So it’s now very important that you get some pro-level help in design.
And we’re here to make it fun and profitable.
Our special guest star for the upcoming Platinum Mastermind meeting (in Las Vegas in late January) is Lori Haller – the go-to design genius of the top marketers out there.
Who relies on Lori? How about copywriting legend Gary Bencivenga, who hires her to design his important projects.
Along with Clayton Makepeace, who loves the way her designs help propel campaigns like his $18million “Convergence” masterpiece. (Both online and direct mail.)
Or Oprah, if you want mainstream credentials, for whom she’s done book promotions.
How about for one main division of billion-dollar direct response giant Agora Financial, which relies on Lori to consult with and train their designers on an ongoing basis. (One day she showed them a few simple design tweaks for an online campaign and BAM! – a 7% immediate increase in orders, literally overnight.)
I could go on (her international client list includes Motley Fool, National Geographic, Kay Jewelers, freaking Forbes and Hyatt Hotels)…
… but here’s the kicker for me: John was a fan of “junked-up design” for most of his career, going so far as to get designers fired at agencies because they fought him on long copy.
And when he became one of the first direct response dudes to go online in the early 2000s, he was very happy with his slapped-together web pages – they looked like the print ads he’d been forcing his clients to use.
Kind of home-made. A little pleasingly sloppy.
No designer got within an inch of touching them.
Then we met Lori…
… and did some detective work on just how much her kind of high-end design could really affect results.
We're both now completely won over, and giggling at finally looking so good online. I now see how design actually HELPS copy get read and absorbed into prospects’ minds…
… which results in more sales. More fans of your stuff. More fun all around for reasonably-greedy little capitalists like us.
The best part: Lori is a freaking JOY to spend time with. She’s enthusiastic about helping biz owners jack up their credibility and sales numbers through quick, easy, and low-cost design changes.
She LIVES for goosing results.
… she’s agreed to co-host our January meeting.
Which will include (if you want one personally) her shocking “Design Hot Seats”…
… which, in just minutes, will give you an exact blueprint for massively increasing the time prospects spend reading (and absorbing) your sales message online. (Or offline, if you prefer having your direct mail or print stuff critiqued.)
John and I have already prepared for our Design Hot Seat, because we’ve seen the light: Better design can put more money, and more customers, and more mojo into your marketing, overnight.
And it’s EASY to follow Lori’s advice.
You don’t even need to hire a designer to implement anything, if you don’t want to. Her advice usually revolves around simple stuff anyone with web programming chops can pull off.
In other words: You’ll be getting a design make-over for free, as a member of our group…
… and implementing it shouldn’t cost you anything, either.
Just hearing how Lori approaches marketing and design will open your mind to all kinds of amazing options for your biz.
She’s a wizard, no question about it.
She works fast, too, because she’s got the chops and the experience (after working with all those perfectionist legends).
… she’s about to turn her fevered gaze upon your stuff.
If you want it. Every member can get one of her “Design Hot Seats” during this meeting.
Or you can get half of a hot seat from Lori… and half from the rest of the group, in a normal hot seat style consultation.
Or, you just get a normal hot seat. (Where everyone in attendance concentrates just on your marketing problems and questions.)
It’s your choice.
But like I said – John and I are salivating over the chance to have Lori dive into our stuff.
So don’t you dare miss this meeting.
The last meeting was a game-changer for many members (cuz folks came away with actual usable marketing video we shot after the hot seats).
This January meeting will be just as much of a game-changer…
… especially if your design blunders are costing you customers and moolah.
Here’s what you need to do now to guarantee your seat is waiting for you in Vegas:
We'll be holding the meeting in Las Vegas, NV in a small meeting room (perfect for these kinds of brainstorming masterminds).
Because everyone will get so much personal attention from John Carlton and our co-hosts, there will be a limit of 10 attendees. More than that and we would not have enough time to go deep into your business and offer specific suggestions you'll be able to put to work to increase sales and profits within 1-3 months.
That's always our goal for every attendee at every one of these meetings: Every attendee leaves with 1-3 custom "action items" they will realistically be able to implement in 1-3 months.
Again: You can use your Hot Seat time however you choose – just on design (if you’re happy with your copy)… half and half (get problems fixed, and then goose your “look” with Lori’s help)… or just a regular Hot Seat (concentrating on whatever you want the group to give input and advice on).
There isn't any fine print. No catch or long-term commitment.
You'll get to attend an amazing 2-day event, where a few small business owners will get specific, custom advice from John Carlton, myself, and our co-hosts and special guests. And of course you'll be learning from and sharing best practices with the other attendees.
If you like this meeting as much as I expect you will... and you see how profitable our meetings are for all of our attendees... we can talk about working together in the future. Either by private coaching or by you attending other meetings like this one.
For today, you're not committing to anything beyond attending this one-time 2-day event.
Actually, for today, all you're committing to is a short phone call.
Because of the intimate nature of these meetings, I get on the phone with everyone for a quick chat to make sure I'm confident you're going to get exceptional value from this meeting, and to make sure I'm comfortable inviting you into our inner circle like this. Part of our commitment to all attendees is everyone in the room is worth learning from.
We do accept new business owners, but I want to be sure there is something in their background and experiences that will enable them to not just learn, but to share some of what they know. This type of commitment to helping each other is critical to making these meetings the smashing successes they always are.
The process is easy...
Step #1: Enter your email address below.
It would be a shame to miss this meeting because you got distracted and put it off. We do keep these meetings small -- that's the only way we can give so much time to each attendee.
Step #2: You'll be taken to a page with a few questions I'd like you to answer. Besides your phone number (which I need to call you), I'll also ask a few questions about your business so we can hit the ground running on the phone call. I want to take as little of your time as possible. Knowing something about you before we get on the phone helps.
Don't worry... we keep all your info completely confidential (as we do in the meetings, too).
Step #3: I'll review the information you provided and send you an email to arrange a good time for us to talk.
Think of that call as a 2-way interview. You'll have some questions for me, and I'll have some for you. The goal for both of us is to be 100% sure this meeting will be the most profitable investment of time and money you've made in a long time.
On this call, we'll talk about the price of the 2-day meeting. This meeting isn't cheap, but it's probably a lot less than you're thinking right now. John Carlton and I are looking for long-term relationships with a few clients. You're not committing to anything besides the meeting. We're committing to WOW-ing you during this meeting so you'll want to keep working together.
Step #4: If, after talking, you and I both agree this meeting will have a major impact on the profitability of your business, my assistant will send you all the details and we'll be seeing each other in Las Vegas in a few weeks.
That's all there is to it... Just enter your email address below and we'll move on to the next step.
As promised, once you've signed up to join us for this 1-time masterminding / brainstorming / marketing design event...
... my assistant will schedule a full 1-hour phone call consulting session for you with John Carlton and myself.
These consulting calls go for $2,500.
We take on only 1-2 new consulting clients a month... but as someone we'll be working with face-to-face, your consulting call cuts to the front of the line.
This call will give you an introduction to our problem-solving methods, ...
... leave you with up to 3 specific things you can start working on before the meeting, and...
... make sure you're ready to get maximum value from this event.
This bonus alone is worth the price of admission... so if you know this is for you, please don't put it off. Enter your email address right now, and I'll be in touch soon.
John Carlton's Business Partner & Co-Creator of The Simple Writing System
John Carlton's career has gone down two major paths:
Early on, he was one of a handful of hotshot "A-List" copywriters in direct response, with a global reputation based on massive results.
However, during years partnering with Gary Halbert and going deep into the entrepreneurial world alongside other legends like Jay Abraham and Dan Kennedy, he became more of a one-stop "problem solver"...
... quickly fixing the sticking points and profit-murdering missteps that plague small biz owners...
... while also transforming their advertising into something awesome.
The decades he's spent deconstructing problems for clients and finding solutions that work like crazy... over and over again in almost every business niche you’ve ever heard of... has given him a unique experience-based view of how to help you get where you want to go.
My name is Stan Dahl. I bring 25 years of marketing and business process analysis and improvement to the table.
Before Carlton and I joined forces, I specialized in bringing data-driven analytics and solutions to businesses big and small, located all over the world. (I was implementing “Big Data” solutions years before most business owners and CEOs had even heard of the concepts.)
These days I focus on helping my clients create and implement realistic and efficient marketing strategies and funnels.
John Carlton and I are hands-on hosts for every meeting.
Because we want to bring as much sales and marketing firepower to every single meeting, we've invited some of our long-time colleagues to join each meeting as co-hosts and contributors.
They are among the most sought-after and highly respected copywriters and marketing consultants on the planet.
They attend most of these masterminding and brainstorming meetings to give you critical feedback on your copy, help you with your marketing strategy, and collaborate with you in brainstorming ideas for new products.
Our Co-Hosts are:
David Deutsch started his career writing ads for the prestigious Ogilvy & Mather on Madison Avenue. He’s been a top “A-List” copywriter for decades, amassing multiple controls for some of the largest publishers and supplement marketers in the world, including Boardroom Inc., for whom he had a record-breaking 6 winning promotions in the mail at one time. David has been a valued guest expert at many of the seminars John or I have held over the years — including some of the infamous “Key West Copywriting Bootcamps” with Gary Halbert.
David Garfinkel is co-founder of Fast Effective Copy, author of the must-have “Copywriting Templates” course, and longtime mentor to leading advertising copywriters. Garf has been Carlton’s go-to guy / right-hand-man at many of his Hot Seat Seminars and Copywriting Workshops. He brings massive and varied marketing experience to the table.
Kevin Rogers is a former stand up comic… turned top freelance copywriter… who now hosts a successful online community of marketers, entrepreneurs, and copywriters. He and Carlton have co-hosted a podcast, “Psych Insights for Modern Marketers”, for over 2 years. He’s one of the few people we’ve ever hired to write for our own products and consult on our personal marketing efforts.
Lori Haller is an extremely in-demand graphic designer. She’s been the go-to creative force behind dozens of sales generating and control-beating websites, direct mail pieces, space ads, and other online promotions. Her list of happy clients include massive publishers and marketers like Boardroom, Weiss, Soundview Publishing, StreetAuthority, Healthy Directions, Uniscience Group, Phillips Publishing, Nutri-Health, KCI Communications, Agora.
The legendary Joe Sugarman. Once called the “Mail Order Maverick” by The New York Times. Joe’s marketing firsts include introducing the cordless phone and the digital watch to the public, using toll-free numbers to take credit card orders over the phone, and revolutionizing infomercials with his BlueBlocker sunglasses ads.
Brian Kurtz ran one of the most respected and mimicked direct mail companies in the world, Boardroom Inc., for 20 years. He successfully ushered their biz onto the Web, while remaining a guiding force in direct mail. He knows more about direct mail and marketing to lists than almost anyone in the game.
Chris Haddad, who walked away from a 6-figure a year copywriting career to launch his own business. 4 years, an appearance on the Rachael Ray Show, and 10s of millions of dollars in sales later… Chris shared his experience with the group on creating and marketing a series of multi-million dollar information products.
What do our Members think about the Platinum Group?
"... one particular piece of advice that doubled what we paid to be in the group.
... after the first year, we more than doubled our revenue."
Shin & Susan Ohtake,
"John and Stan both give wisdom that is extremely rare and unavailable in any other mastermind groups.
I couldn't give you a higher recommendation for John's group."
"My beach house is largely the result of applying the information, advice, & guidance I have received from John, Stan, & the group. It’s just been a fantastic run."
"... I got to shoot a video in Richard Miller's studio... I got to do an hour Hot Seat where I got to fine tune the content for the video... and I got some ideas to revolutionize my business"
A-List Direct Response Copywriter
"John and Stan both give wisdom that is extremely rare and unavailable in any other mastermind groups.
I couldn't give you a higher recommendation for John's group."
"The people here are so much more advanced than I am and it's great! It's contributed to my growth and my understanding.
It's been amazing!"
"You’re never going to find a more intelligent, exciting, insightful, & supportive group… It’s the little tiny nuggets of wisdom I get that make a huge difference in our business…"
VP of Matson Money & author of Rich Chick
"If you're serious about taking your business to the next level, I can't recommend this group of crazy successful people highly enough. Through the advice of the group, I've cut out stuff that was holding me back, allowing me to maintain income levels I want and the lifestyle and free time I need... with less stress and hassle than I had in the past."
Trustjacker.com & ViralConversion.com
"The reason why we’ve had the 2 biggest years in our history… You can’t find a better mastermind experience."
Target Focus Training
Click on the video to hear from folks who attended a previous meeting and Joe Polish, who attended this meeting as our Special Guest. (Marketing Royalty like Joe attend all of our meetings. This one will be no exception.
The testimonials and case studies on this page are, to the best of my ability to determine, all true and accurate. They were provided willingly, without any compensation offered in return. These testimonials and case studies do not represent typical or average results. Most customers do not contact me or offer to share their results, nor are they required or expected to. Therefore, I have no way to determine what typical or average results have been. Many people do not implement anything I teach them. I can't make anyone follow my advice, and I obviously can't promise that my advice, as interpreted and implemented by everyone, is going to achieve for everyone the kinds of results it's helped the folks on this page achieve. The income statements and examples on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individual's success will be determined by his or her desire, dedication, marketing background, product, effort and motivation to work and follow recommendations. There is no guarantee you will duplicate the results stated here. You recognize any business endeavor has inherent risk for loss of capital.
© 2018 JCSD Publishing LLC. All rights reserved
Enter your email address and we’ll get on the phone so I can tell you more about your opportunity to get top-flight marketing consulting… and make 2018 your best year yet!